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innovation in real california dairy

our story

The Real California Milk Excelerator was built on the premise of supporting and nurturing innovative opportunities and products that leverage the performance, flavor, and nutritional benefits of Real California Dairy. Our program is specifically designed to find, fund, and accelerate early-stage products, giving entrepreneurs access to mentors, investors, and buyers, non-dilutive funding, and exclusive network access from the California Milk Advisory Board. We understand that building and growing your product can be challenging, which is why our program is curated specifically to help entrepreneurs grow their products and business models.

How the Exelerator program came to be

It started in 2018 with an idea: how might we shape the future of dairy innovation by combining the power of Real California Milk and entrepreneurial spirit? Six years later, the program has received hundreds of applications, accelerated more than 50 dairy products, and distributed nearly $2.5M, becoming one of the largest dairy accelerators in the world!
Real California Milk Excelerator Program History
Tect to Image_About_CMAB

The California Milk Advisory Board, an instrumentality of the California Department of Food and Agriculture, is funded by the state’s dairy farm families who lead the nation in sustainable dairy farming practices. With a vision to nourish the world with the wholesome goodness of Real California Milk, the CMAB’s programs focus on increasing demand for California’s sustainable dairy products in the state, across the U.S., and around the world.

When you see the Real California Milk seal, you’ll feel good knowing the product is certified as made with 100% real milk from California dairy families.


Look for the seal on products like milk, cheese, yogurt, butter, ice cream, cottage cheese, buttermilk, cream, sour cream, and créme fraîche.

Tect to Image_About_VFI

We unlock the power of innovation to solve pressing corporate business challenges. Our repeatable innovation process reduces risk, increases success, and scales your existing efforts.