The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, represents California's dairy farm families, who lead the nation in sustainable dairy practices.

CMAB's mission is to increase demand for California's sustainable dairy products across the U.S. and around the world. The Real California Milk Excelerator is one way CMAB invests in that mission by identifying, funding, and scaling the brands that will define dairy's next chapter.

The Real California Milk seal is a mark of certified origin and quality, signaling to consumers that a product is made with real milk from California dairy families who set the standard for sustainable production. For emerging brands, the seal is more than a logo — it's a growth asset:

• It drives consumer preference. CMAB research confirms that dairy products are more appealing to consumers when made with California milk.
• It tells a story that sells. The seal connects your brand to a trusted narrative around sustainable sourcing and family farming.
• It opens doors. Brands bearing the seal gain access to CMAB's marketing support and a network.