Welcome to New York MilkLaunch...
NY MilkLaunch is a dairy competition with over $200,000 worth of prizing to inspire innovation and investment in dairy-based products within New York State.
VentureFuel in partnership with the New York State Dairy Promotion Order (NYSDPO) are seeking innovative dairy products for this year's program with a focus on Generation Z (ages 10 - 23) consumers and sustainability practices.
In our inaugural program in 2020, 4 emerging dairy beverage startups received expert mentorship and support to develop their products, culminating in a pitch to industry leaders and the crowning of NY MilkLaunch 2020 champion, Slate Milk.
About the Program
VentureFuel and the New York State Dairy Promotion Order (NYSDPO) are seeking innovative dairy products that drive milk and milk-based product consumption targeted to Generation Z (ages 10-23) consumers. The DPO is also putting an emphasis on products that incorporate a focus on sustainability (sustainable practices, products, and production) and will be judged accordingly.
Up to 6 applicants will be accepted into the accelerator program as finalists and each will receive $10,000 worth of support to develop their product and be enrolled in a customized mentorship program with industry leaders and experts across retail, marketing, social media, and dairy.
The 6 finalists will then pitch to a panel of expert judges for the right to be named the winner of NY MilkLaunch 2022 and be awarded $150,000 worth of support to accelerate their new product in market.
Generation Z (Gen Z)
Who Should Apply
Eligible products must contain at least 50% cow’s milk (can be any product across cheese, yogurt, liquid milk, butter, etc.) and applicants must be willing to commit to sourcing that cow’s milk from New York State for the next 12 months if they win the grand prize – a commitment to making a positive economic impact on the dairy industry of New York.