Welcome to New York MilkLaunch...

NY MilkLaunch is a dairy competition with over $200,000 worth of prizing to inspire innovation and investment in dairy-based products within New York State.

VentureFuel in partnership with the New York State Dairy Promotion Order (NYSDPO) are seeking innovative dairy products for this year's program with a focus on Generation Z (ages 10 - 23) consumers and sustainability practices.

In our inaugural program in 2020, 4 emerging dairy beverage startups received expert mentorship and support to develop their products, culminating in a pitch to industry leaders and the crowning of NY MilkLaunch 2020 champion, Slate Milk.

Check out last program's winner press release here.

About the Program

VentureFuel and the New York State Dairy Promotion Order (NYSDPO) are seeking innovative dairy products that drive milk and milk-based product consumption targeted to Generation Z (ages 10-23) consumers. The DPO is also putting an emphasis on products that incorporate a focus on sustainability (sustainable practices, products, and production) and will be judged accordingly.

Up to 6 applicants will be accepted into the accelerator program as finalists and each will receive $10,000 worth of support to develop their product and be enrolled in a customized mentorship program with industry leaders and experts across retail, marketing, social media, and dairy.

The 6 finalists will then pitch to a panel of expert judges for the right to be named the winner of NY MilkLaunch 2022 and be awarded $150,000 worth of support to accelerate their new product in market.

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Focus Areas

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Generation Z (Gen Z)

Generation Z (Gen Z) refers to the generation of Americans born from 1997 to 2012, now pre-teen and teenagers. Example products that meet this criteria include dairy products that are on the go (snackable), touch on key trends or flavors, leverage unique marketing/branding, integrate with Web3 and utilize innovative packaging.
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Sustainable Practices

Products with a focus on sustainability will receive priority. Sustainable focus areas could include sustainable packaging, practices (upcycling, carbon neutrality, etc.), products, and production.

Who Should Apply

Startups, entrepreneurs, chefs, farmers or existing businesses are all welcome to apply to the program with their innovative dairy products. Products should be milk-based with a focus on Generation Z consumers and the ability to drive dairy consumption, relevance and perception. Any products that also incorporate sustainability into their practices or production will receive additional points in judging.

Eligible products must contain at least 50% cow’s milk (can be any product across cheese, yogurt, liquid milk, butter, etc.) and applicants must be willing to commit to sourcing that cow’s milk from New York State for the next 12 months if they win the grand prize – a commitment to making a positive economic impact on the dairy industry of New York.
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Why You Should Apply

Finalists will receive $10,000 worth of support for their new product and be enrolled in a customized mentorship program with industry leaders and experts across retail, marketing, social media, and dairy. A grand prize of $150,000 will be awarded to the winning company to help bolster dairy production in the state of New York. Along with cash prizes, this program presents an opportunity to learn from industry leaders through mentorship and increase product awareness through press, social media, and the final pitch event.
Check out the Official Rules for full eligibility details, expectations and benefits 
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Testimonials From Previous Finalists

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Program Timeline

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Listen to our Podcast episode with the previous finalists.

Questions? Please reach out to Beau Bergman at: beau@venturefuel.net