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the program

The structure

Startups, entrepreneurs, students, chefs, dairy families, processors, and more are all encouraged to apply for their spot in the cohort. Once applications close, CMAB and VentureFuel will thoroughly vet all applications and select the top eight products/companies to join the Excelerator program.

The eight companies will participate in a 10-week program featuring access to resources, high-quality and customized mentorship, and a group stipend to cover costs associated with producing, developing, and fine-tuning their products and business plans.  

The program showcase will be an in-person (and streamed) pitch event in California, where the eight companies will sample their products and pitch to a panel of industry-leading judges. The scores from these judges, along with input from fans, will determine up to four award recipients, each to receive $50,000. These funds will be theirs to use to develop and/or expand their business, including sourcing dairy from and producing their products in California.

The four award recipients will also gain access to an exclusive Retailer and Investor event (held virtually) to generate business leads and investment opportunities.

A grand prize of $100,000 will be offered to a single product with the most sales and potential one year from the live pitch event. This grand prize will be delivered in the form of marketing support to help accelerate the winner's product and business in California. 

Review the official rules for more details.

Landing Page_CMAB_Official Rules

past mentors and judges

2_Adriano Torres-2
3_Amanda Burlison-1
4_Bentley King-1
5_Britt Dougherty-1
6_Chad Coester-1
7_Dana Kim-1
8_David Cherrie-01
9_Donna Berry-1
10_Elizabeth Crawford-1
11_Erica Wagner-1
12_Heather Boyd-1
13_Jackson Jeyanayagam-1
14_Jason Stamm-1
15_Jen Herrmann-1
17_Jennifer Reinhard-1
19_Josh Zonneveld-01
20_Josh Zodikoff-1
22_Lauren Abda-1
23_Lindsay Brady-1
24_Marnie Schwartz-01
25_Maura Mitchell-1
26_Molly Hayes-1
27_Noel Rosa-1
28_Sarah Holley-1
29_Scoot Collier-01
30_Seana Day-1
31_Simon Thorneycroft-1
32_Stephen Crozier (1)
33_Zach DeAngelo-1
16_Brigette Wolf
18_Roger Arechiga
21_Cessna Mac

Brought to you by

CMAB Logo-1

California Milk Advisory Board