Real California Milk Excelerator Program

On November 16, we held the 5th Annual Real California Milk Excelerator Final Pitch Event held at Casa Real, Ruby Hill Winery in Pleasanton, CA!

This year's event brought together startups, experts, and innovators to celebrate, support, and drive innovation across the dairy industry. Attendees tasted and tested the latest dairy-based products at a Future of Dairy Expo, gained insights from experts during a panel discussion on the impact of dairy innovations on retail sales and consumer behavior, and witnessed our live pitch competition, where four winners secured $30,000 each, for their groundbreaking dairy innovations.

Plus, we announced this year's Grand Prize winner and Runner Up who took home $100,000 and $25,000, respectively.

Play the Excelerator Recap video at right to learn more about this year's program.

GRAND PRIZE WINNER

PETIT POT

Petit Pot was one of four finalists in the 2023 RCM Excelerator event. The company was selected for its innovation in product packaging with the introduction of a paper dessert cup to further drive its commitment to sustainability. Since being selected for the 2023 cohort, founder Maxime Pouvreau has scaled up production in California and demonstrated his company’s tremendous potential for growth. The CMAB selected the company as the Grand Prize Winner based on the company’s $2MM+ in retail sales over a one-year period and rapidly expanding presence through 6,000 stores across the country.