---
title: "What's Next Now: Future of Grocery"
description: Check out our conversation about the future of Grocery, a +$650B industry revolutionizing itself in response to the digital leapfrog in shopper behavior.
image: https://info.venturefuel.net/hubfs/Copy%20of%20WNN%20Future%20of%20Grocery.png
---

![WNN Future of Grocery](https://info.venturefuel.net/hubfs/WNN%20Future%20of%20Grocery.png "WNN Future of Grocery")

## Download best practices in grocery innovation [here](https://drive.google.com/file/d/1u9NPut5KGX99MY_YWSXVpolkz9Je0N1M/view?usp=sharing)!

# Learn more about the digital transformation of this highly competitive +$650B industry. 

 

---

 

Check out our conversation about the future of Grocery. One of the most disrupted verticals during the global pandemic, grocery faces unprecedented pressure to accelerate its digital transformation as consumers leapfrog traditional adoption curves to satisfy unmet needs.  Everything from e-Commerce, to digital merchandizing and supply chain optimization; to check-out free stores, courier services and facial recognition payments. 

We spoke with the startups and investors reshaping the future of this industry.  Hear what they have to say about new products, services and technologies changing the game in grocery. Get best practices from our founder on emerging applications of tech fueling grocery's digital transformation.  

 

Featuring: 

---

[![Brandon Headshot 280 x 280](https://info.venturefuel.net/hs-fs/hubfs/Brandon%20Headshot%20280%20x%20280.png?width=300&height=300&name=Brandon%20Headshot%20280%20x%20280.png "Brandon Headshot 280 x 280")](https://www.linkedin.com/in/bhill93/)

[![Vori](https://info.venturefuel.net/hs-fs/hubfs/vori-logo-white-horizontal-01.png?width=300&height=116&name=vori-logo-white-horizontal-01.png "Vori")](https://www.vori.com/)

### Brandon Hill CEO & Co-Founder, Vori

Brandon Hill is the co-founder and CEO of Vori, the operating system for the grocery industry, that helps reduce inventory reordering time by 80%. Brandon and his founding team started Vori in 2019 and launched their first product at the height of the COVID-19 pandemic. Since then, Vori has grown to serve 90% of Northern California’s natural & independent grocers and is rapidly expanding across the U.S., starting with the West Coast. 

## Changing the way food moves, from silo to shelf

Vori is a modern operating system for the global food supply chain. Our technology unlocks new opportunity for businesses and consumers, ensuring efficient distribution and access to the food we need and love.

[![Lauren Abda Profile Picture](https://info.venturefuel.net/hs-fs/hubfs/Lauren%20Abda%20Profile%20Picture.jpeg?width=300&height=300&name=Lauren%20Abda%20Profile%20Picture.jpeg "Lauren Abda Profile Picture")](https://www.linkedin.com/in/laurenabda/)

[![Branch Venture Group Logo](https://info.venturefuel.net/hs-fs/hubfs/Branch%20Venture%20Group%20Logo.png?width=300&height=183&name=Branch%20Venture%20Group%20Logo.png "Branch Venture Group Logo")](https://www.branchventuregroup.com/)

### Lauren Abda Co-Founder, Branch Venture Group

Lauren Abda is the Founder and CEO of Branchfood, the largest community of food entrepreneurs and startups in New England, and Co-founder at Branch Venture Group, an angel network for investment in early-stage food startups. Prior to Branchfood, Lauren consulted for foodtech businesses in Boston and San Francisco, worked as an analyst for Salt Venture Partners LLC, a venture capital firm, focused on food startups, targeting content, commerce, and technology, and wrote reports on international food safety development initiatives on behalf of the Agriculture and Commodities division at the World Trade Organization in Geneva, Switzerland. She has a Masters in Food  Policy and Applied Nutrition from the Tufts Friedman School of Nutrition Science and Policy and a Bachelor of Science degree in Nutrition and Food Science from the University of Vermont.

[![Roger Chen](https://info.venturefuel.net/hs-fs/hubfs/Roger%20Chen.jpeg?width=300&height=300&name=Roger%20Chen.jpeg "Roger Chen")](https://www.linkedin.com/in/chenro/)

[![Silverton_Partners-Logo-transparentbg](https://info.venturefuel.net/hubfs/Silverton_Partners-Logo-transparentbg.svg "Silverton_Partners-Logo-transparentbg")](https://www.silvertonpartners.com/)

### Roger Chen Partner, Silverton Partners

Roger is an investor and technology leader based in Austin, Texas. He is currently a Partner with Silverton Partners, a leading venture capital firm with $400M+ in committed capital and top tier performance across 6 funds to date. In this role, Roger has invested in numerous early stage software and consumer companies in Austin and across the US, typically as the lead investor in the company’s first institutional round. While at Silverton, Roger has led and/or sourced investments in Apprentice, Billie, Copper Cow, Clerk, Enable My Child, Fetch, Kronologic, Literati, Living Security, Mobile Tech Rx, Novo Labs, Restream, RouteFusion, RxRedefined, Tiv, and Wheel.

[![Marlow Nickell](https://info.venturefuel.net/hs-fs/hubfs/Marlow%20Nickell.jpeg?width=300&height=300&name=Marlow%20Nickell.jpeg "Marlow Nickell")](https://www.linkedin.com/in/marlow-nickell/)

[![1625089675262-2](https://info.venturefuel.net/hs-fs/hubfs/1625089675262-2.jpeg?width=300&height=300&name=1625089675262-2.jpeg "1625089675262-2")](https://grocerytv.com/)

### Marlow Nickell Co-Founder, Clerk

Marlow Nickell is the co-founder and CEO of [Clerk](https://www.clerkretail.com/), a retail technology company that aims to build a better retail experience. While initially focusing on improving marketing and merchandising performance in the checkout aisle, their long-term vision is to simplify how brands and retailers market and manage their products throughout the store. Their technology tracks out-of-stocks and product placements, while also serving as a digital advertising network known as [Grocery TV](https://grocerytv.com/).

## VentureFuel

Founded in 2014, *VentureFuel* is an independent innovation consultancy based out of New York City.  We build and accelerate innovation programs for industry leaders by unlocking the power of what we call "external innovation" via startup collaborations.  Our programs focus on changing the behaviors and beliefs necessary to unlock new sources of growth.

## What's Next, Now

Launched this year, this event series is focused on the industries and functions that are at the greatest risk of being disrupted. 

Each month, we invite a corporate innovator, venture capitalist and startup entrepreneur to come together for a panel discussion about the products, services and technologies shaping tomorrow's change, today. 

## Don't miss our open resources of how-to guides and tips for corporate innovation.

[![Content Library](https://no-cache.hubspot.com/cta/default/9106794/b42118b9-743e-4b73-83ce-6ab88b87d069.png)](https://cta-redirect.hubspot.com/cta/redirect/9106794/b42118b9-743e-4b73-83ce-6ab88b87d069)

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